only did we not know how many businesses there were, we had no idea
just how many products and services were available locally.
It turned out that pretty much anything we needed could be found in our own backyard with some 'digging', but it required more effort than most people were willing to spend to find out what was available.
At the same time, big box stores and online mega stores with more marketing power were capturing customers' purchases and drawing them in and away from the downtown core and local independent businesses.
How It Works
To reverse this trend, we built a local online marketplace and directory that features local businesses and the products and services they offer. The site is accessible from both computers and smart phones via a mobile version.
ShopSherwoodPark.com's community marketplace enables consumers to buy online for in-store pick-up or delivery, read and write business reviews, purchase online gift certificates, view restaurant menus, find out when businesses are open and how the can be paid, as well as contact business owners via email.
As you can imagine, all of these features offer both businesses and consumers tons of value, but the real power of ShopSherwoodPark.com is the offline community marketing campaign that involves hundreds of businesses displaying signs and stickers that remind locals to shop locally at ShopSherwoodPark.com.
By coming together under a common message that also drives people to a web destination where they can take action, ShopSherwoodPark.com harnesses the collective power of the local business community to give independents a voice that's even louder than the big corporate brands that dot the landscape.
Because local independent businesses generally keep more of the money spent with them within the community than corporate chains (45% for independent vs. 15% for chains), shopping with local businesses leads to a stronger local economy.
This benefits everyone in the community as strong local economies provide greater access to opportunities and also more funding for local initiatives like parks and recreation, services and infrastructure, health and education.By informing local shoppers about the choices available to them, as well as the hidden benefits of shopping locally, ShopSherwoodPark.com aims to influence residents to spend more of their money locally instead of sending their dollars outside of the community where it will benefit someone else's area instead of our own.
Meet Rob Hanke - City Manager and Owner of ShopSherwoodPark.com
I am a huge supporter of local business and having run a local business I understand what it takes to provide a service for my community. We go into business for many reasons but all local businesses have the same goal to provide for our community!
That's why it was important to me to support local businesses in Sherwood Park.
Today online shopping is worldwide and local businesses are being left behind! That's where shopsherwoodpark.com comes in. It is a place dedicated to the importance of shopping locally and providing consumers and businesses with the tools to connect online and be able to compete with big box stores.
We all know someone in our community that works or owns a business in Sherwood Park. They may be a family member or a friend or just someone we have been buying from for years. We know them and we like shopping here in Sherwood Park because it's close to home and they are always there to help. But most of all it keeps our money in our community!
When we spend our money in Sherwood Park we get more of it back! We help out our sports teams through local sponsorship or our young people looking to get started in their working life or helping those who can't help themselves!
We all win when we shop local!
What You Can Do
There are several easy steps you can take to help us build up the community and support local businesses:
Use ShopSherwoodPark.com as often as possible to learn what's available locally.
Make informed purchases and consider the total impact of your spending, not just the price you pay.
Encourage great local business owners to keep going by posting reviews on their profile pages.
Buy our local gift certificates instead of plastic gift cards from big box stores.
Frequent locally-owned restaurants instead of the national chains.
We can always use more help spreading the word, and we greatly appreciate those who help convey the message by putting up signs and stickers or linking to us online.
Thanks for taking the time to read about ShopSherwoodPark.com. We are passionate about building up Sherwood Park and love to connect with like-minded individuals.
Feel free to use the comments below to let us know about things you're doing to spread the word about shopping locally or to make Thunder Bay a stronger, more vibrant community.
Sincerely,Rob Hanke - City Manager
1-888-430-7467 Support | toll-free
780-554-1610 | phone